Apple’s budget-friendly iPhone SE is due for a launch this week, and a new survey reveals the importance of price in purchasing decisions. Conducted by Optimum, the survey polled over 1,500 American consumers on what matters most when buying a new phone.
The results show that more than half of respondents identified price as their top priority, even surpassing popular features like camera capabilities and battery life. This data point suggests why Apple may not frequently update its budget model, such as the iPhone SE, which was last updated in early 2022.
By maintaining low prices, Apple can attract more buyers and increase profits over time as component costs decrease. For consumers who prioritize the latest technology, the survey serves as a reminder of the iPhone SE’s significance to Apple’s lineup.
Source: https://9to5mac.com/2025/02/18/heres-why-the-new-iphone-se-is-more-important-than-you-might-think