The National Basketball Association (NBA) has adopted a mixed approach when it comes to broadcasting its games. While some teams charge fans hundreds of dollars for access, others offer their locally televised games for free.
Two New York-based teams, the Knicks and Yankees, have created their own streaming services that allow fans to pay directly for games. However, these services also offer free access for cable subscribers. The teams have recently launched a bundled streaming brand called Gotham Sports, which includes other New York-area teams like the Devils, Sabres, and Rangers.
Despite the convenience of these services, many fans struggle to watch their favorite teams play due to the lack of regional sports networks. For example, 60% of US households no longer subscribe to traditional cable, making it difficult for them to access games.
The cost of these streaming services can be steep, with the Gotham Sports bundle priced at $360 per year. However, some experts argue that this is still cheaper than subscribing to popular on-demand services like Netflix.
NBA teams have different approaches when it comes to broadcasting their games. Some teams, like the Utah Jazz, charge fans hundreds of dollars for access to their games through an app. In contrast, teams like the Dallas Mavericks and Phoenix Suns offer their locally televised games for free.
The decision to offer free games can have long-term benefits for a team’s fan base. By making it easier for fans to watch their favorite team play, teams can cultivate new fans and grow their brand. This approach is seen as a more attractive option for advertisers, who want to reach a larger audience.
Overall, the NBA’s approach to broadcasting its games reflects the changing landscape of sports consumption. As streaming services become increasingly popular, teams are adapting to find ways to reach their fans while generating revenue.
Source: https://www.marketwatch.com/story/heres-why-some-nba-teams-show-their-games-on-tv-for-free-while-others-charge-fans-hundreds-of-dollars-31bceb6e?gaa_at=g&gaa_n=AWsEHT7lA08mehTgQDW0QQtLJ1nvzYc4ITdM69eKlINY6n5qOkd9BuQ6ELhREklvs9u3dKP0uB6g-PX3bhtd&gaa_ts=6727c8c1&gaa_sig=KZeZLlpVp6xxcKTGyCXu4V1rCanmb2FnfqcRKydp_8nORkIsgE-MYi96uZbnC4jU7vxzhOJ6fLgpS3aVOtziEw==