Will Amazon Ignore Gamers on Prime Day 2025?

Amazon has released a teaser for its upcoming Prime Day 2025 event, but gamers are left disappointed with the lack of any mention of video games or gaming accessories. The absence of discounts on these items is concerning, especially considering higher tariffs set to resume in August, which may be the last opportunity for affordable gaming gear.

This development comes as video game prices continue to rise, and sales events like Prime Day typically offer discounts on popular titles and consoles. The lack of a single category dedicated to gaming or even subtle hints about upcoming deals is alarming.

However, it’s worth noting that Amazon did include a product image with a controller and Switch Lite under the Devices and Tech section, which may indicate some price cuts are possible. Nevertheless, this could be misleading due to past issues with Nintendo products.

The timing of Prime Day coincides with two other major sales events: the Steam Summer Sale and the Nintendo Summer Sale. These sales offer significant discounts on gaming content and gear, providing an alternative opportunity for gamers to snag deals before they expire.

Source: https://www.ign.com/articles/amazon-reveals-a-sneak-peek-of-prime-day-2025-deals