The success of women’s sports is undeniable, with record TV ratings and investment pouring into leagues like the WNBA. However, despite the surge in popularity, female athletes are seeking a greater share of the financial gains. With billions of dollars now invested in the industry, players want to see a bigger cut. This shift reflects a growing recognition that women’s sports are ready for prime time.
Source: https://www.bloomberg.com/news/features/2025-02-14/a-record-year-in-women-s-sports-push-players-to-seek-better-pay