Advertising giant WPP is implementing a new policy requiring its employees to spend at least four days a week in the office, starting from April. The company’s CEO Mark Read cited the importance of in-person collaboration and creativity in driving better work for clients.
Read stated that higher levels of office attendance are associated with stronger employee engagement, improved client survey scores, and better financial performance. However, some employees expressed concerns about the practicalities of returning to the office, including limited desk space and meeting room availability.
The new policy allows for one flexible working day a week and considers individual circumstances through a formal approval process. WPP’s announcement follows that of fellow advertising giant Publicis Groupe, which also told employees to return to the office at least three days a week.
Industry experts weigh in on the potential impact of WPP’s move, with some viewing it as an employee-morale gamble given the current state of advertising jobs. Others see it as a positive step for younger staff and team collaboration. As WPP focuses on its culture of winning and innovation, the company aims to make the most of technology, data, and AI to drive growth and success.
With detailed planning underway to address capacity requirements, WPP is committed to making the transition successful for all employees. The company will provide support through various channels, including its people and real estate teams, and an AI-powered chat agent to answer questions about the new policy.
Source: https://www.businessinsider.com/wpp-memo-return-to-office-four-days-week-rto-2025-1