Apple’s annual WWDC developer conference is just around the corner, and this year, it’s expected to focus on addressing the company’s struggles with its artificial intelligence (AI) capabilities, particularly with its Siri voice assistant. The latest updates from Apple Intelligence have been plagued by delays and bugs, leading to concerns about the company’s ability to develop next-gen AI features.
While Apple has a reputation for taking a wait-and-see approach when it comes to new technologies, recent struggles indicate that this may not be enough to mask its weaknesses. With competitors like Samsung and Google quickly embracing AI features, Apple faces significant pressure to catch up.
Despite this, WWDC 2025 is unlikely to be a make-or-break moment for Apple’s AI features. Polls suggest that most people are not particularly interested in AI-powered features on their devices, at least not yet. However, if Apple can’t demonstrate progress on its AI capabilities, the company risks being left behind.
Instead of focusing on AI, WWDC 2025 may be an opportunity for Apple to showcase its other updates, such as a redesigned iOS and a gaming hub that unifies Apple’s gaming across platforms. These features could potentially distract from Apple’s AI struggles and provide a welcome respite for investors and customers.
Ultimately, WWDC 2025 will be a crucial moment for Apple to set the record straight on its AI capabilities and demonstrate its ability to innovate in the rapidly evolving world of artificial intelligence.
Source: https://gizmodo.com/apple-has-a-huge-siri-problem-that-wwdc-2025-probably-wont-fix-2000612362