WWE Raw made its highly anticipated debut on Netflix on Monday, January 6, 2025, with an estimated 17,003 tickets distributed at the Intuit Dome in Inglewood, CA, setting a new company gate record for arena events. The event was watched by approximately 664,000 US households according to SambaTV data, although this figure conflicts with Nielsen’s measurement of around 1.13 million viewers.
While the Netflix premiere drew a significant audience, its viewership numbers are lower than expected, given the hype surrounding the event and Netflix’s comparable reach. The discrepancy between SambaTV and Nielsen data raises questions about the credibility of each source, as both rely on sampling methods.
WWE programs will be eligible for listing in Netflix’s official weekly top 10 rankings, which break out global viewing data by region. This marks a significant development for WWE, as it expands its reach beyond traditional television platforms.
The event also saw high engagement on social media and YouTube, with Roman Reigns’ victory over Solo Sikoa being the most-viewed video on WWE’s official channel, garnering 901,544 views within hours of airing. The event received a mixed reception from fans and critics alike, with an average rating of 5.22 on Cagematch.net.
As wrestling continues to evolve and shift towards streaming platforms, it will be interesting to see how WWE Raw performs in the long term, particularly as Netflix’s reach expands globally.
Source: https://wrestlenomics.com/uncategorized/2025/show-report-no-tv-ratings-info-wwe-raw-january-6-premiere-on-netflix