WWE has launched its flagship Raw show exclusively on Netflix, marking a significant shift for the professional wrestling promotion. The three-hour event in Los Angeles saw the return of big names like The Rock, John Cena, and The Undertaker, generating widespread buzz among fans.
The move is part of WWE’s efforts to expand its reach globally, as it shifts away from traditional broadcast TV. With 17.5 million viewers in the US alone, WWE boasts a massive social media following across various platforms.
However, not all reviews were glowing. Some critics praised the improved visuals and production values but felt that certain promos fell flat due to the sameness of delivery by stars like Triple H and John Cena.
The show also featured the return of Hulk Hogan, which sparked loud boos from the California crowd. Despite this, WWE is committed to making the most of its new streaming platform, with plans to utilize it for more flexible content creation and timing options.
John Cena announced his farewell tour on Raw, stating his intention to win the Royal Rumble event in February. The Rock also made a surprise appearance, praising Cody Rhodes and embracing Roman Reigns after his victory in the Tribal Combat Match.
The deal, which saw Netflix pay over $5 billion for WWE rights, is expected to have a positive impact on the company’s business. With its global reach and streaming capabilities, WWE is poised to attract new audiences and expand its presence worldwide.
Source: https://www.bbc.com/news/articles/c8xjzxwxxq0o