Ad revenue growth is expected at X (formerly Twitter), driven by a shift in advertiser sentiment towards Elon Musk’s influence on the US government. Emarketer predicts $1.31 billion in US ad sales this year, up 17.5% from last year. Globally, projected ad revenue stands at $2.26 billion, an increase of 16.5%. Despite the growth, X’s ad sales remain lower than pre-Musk levels.
Source: https://www.bloomberg.com/news/articles/2025-03-26/musk-s-x-poised-for-ad-sales-gain-on-effort-to-curry-trump-favor