Elon Musk’s AI company xAI has significantly increased the price for its top Premium+ subscription plan, which grants access to the latest Grok 3 AI model. The updated monthly rate in the US is $40, while a yearly subscription costs $350. Similar hikes have been seen in other markets, with prices rising from £17 to £35 in the UK and €21 to €38 in European countries like France and Germany.
This is not the first price increase for Premium+ subscribers, as xAI raised the rate by 25% last December from $16 to $22 per month. With the latest changes, the new plan will cost more than double what users currently pay.
xAI has introduced a separate SuperGrok plan with some features like “deep search” and “reasoning,” which are now only accessible to Premium+ subscribers. However, discrepancies in pricing have been reported by users, with some seeing rates as low as $39.83 per month despite the support page stating a monthly subscription costs $50.
Source: https://techcrunch.com/2025/02/19/x-doubles-its-premium-plan-prices-after-xai-releases-grok-3