YouTube has made significant changes to its app on smart TVs, bringing unskippable ads that use AI to optimize their delivery. These ads will be available in various formats, including six-second bumpers and 15- to 30-second “CTV-only” unskippable formats. The goal is to ensure advertisers reach the right audience at the right time.
However, this move is likely to frustrate users, who may have to watch multiple unskippable ads during a video. This is not the first time Google has taken measures to increase advertising efforts on YouTube. In the past, the company has blocked ad blockers and slowed down load times for users with ad blockers. The new ads will be available without ad blockers, making it difficult for viewers to avoid them.
If you want to avoid these new ads, subscribing to YouTube Premium is currently the best option. It’s unclear if this change will lead to any improvements in the system going forward.
Source: https://www.bgr.com/2121456/youtube-tv-experience-worse-unskippable-ads