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According to Counterpoint Research’s Global Handset Model Sales Tracker for the first quarter of 2025, Apple remains the top smartphone seller, but with a twist. The base model iPhone 16 leads the way, marking the first time an iPhone series non-Pro model has taken the top spot in two years. Other notable performers include the iPhone 16 Pro Max and 15, as well as Samsung’s Galaxy A16.
The study highlights several trends. Non-Pro iPhones are in high demand, with the premium models following closely behind. The push for refurbished models seems to be working, with older devices appearing on the list. Additionally, the low-end smartphone segment (under $100) has seen significant growth, accounting for 20% of global sales.
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Source: https://www.zdnet.com/article/the-top-selling-smartphone-in-2025-so-far-might-surprise-you-heres-why